Director, China – Sarah
Sarah is a seasoned strategic marketer with +20 years of experience in multinational companies across media and premium fashion retail. Based in Shanghai since 2009, she has navigated the complexities of the Greater China market (Mainland China, Hong Kong & Macau, Taiwan), traveling extensively to gain firsthand insights into consumer behavior. Her deep understanding of China’s evolving market landscape and extensive business network make her a driving force in brand growth, bridging international markets and entry strategies.

Sarah is fluent in English, Mandarin and Cantonese.

Founder – Yanie
Yanie is a pioneer in fashion technology and market entry strategy, with a decade of experience guiding global fashion and lifestyle brands into China. As the co-founder of Nuvatech and POMPOM , she has led innovative projects at the intersection of Fit-Tech, AR, and digital fashion. A member of the Metaverse Fashion Council and a former Forbes Council member, she brings thought leadership and a visionary approach to bridging fashion, technology, and cultural markets between East and West.

Yanie has worked in NYC, Shanghai, Milan, Rabat and Paris and is fluent is English, French, Italian and Mandarin.