ABOUT SANPOM
SANPOM is a b2b digital fashion studio powered by POMPOM, focused on creating immersive meta environments, digital fashion, avatars, and digital textiles.
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Our team of experts , both in China and Europe, combines cutting-edge technology with creative vision to develop bespoke digital fashion solutions that push the boundaries of the industry. We work closely with our clients to understand their unique needs and challenges, and we provide tailored solutions that help them achieve their business goals. Whether you're looking to create virtual fashion experiences, 3D product visualization, or digital textile designs, SANPOM has the expertise and resources to bring your vision to life. Let us help you unlock the potential of digital fashion and transform your brand for the digital age.
Why Digital Fashion? B2B & B2C
Digital clothing is a great tool for creating content on social media. There's no need to waste time going to a physical store and trying on clothes as it can be also done through digital skins or AR.
*Digital fashion refers to clothing and accessories designed
to exist exclusively in the digital space. It involves creating virtual
garments for use in digital environments, such as social media, gaming, or
virtual reality.
Phygital fashion is a blend of physical and digital elements
in the fashion industry. It involves integrating digital experiences, such as augmented reality (AR) / virtual reality (VR), with traditional physical
fashion items to enhance the overall consumer experience.
Digital fashion has the potential to reduce the environmental impact of traditional fashion production by eliminating the need for physical materials and labor. It promotes sustainability by minimizing waste and the consumption of resources.
Phygital fashion incorporates various technologies, including augmented reality (AR), virtual reality (VR), and mixed reality (MR).
These technologies enhance the shopping experience by combining the physical and digital aspects and can be used for b2b2c
Brands can implement Phygital experiences by integrating AR
try-on features on their APP's / mirrors, creating virtual fashion shows or showrooms, or using QR
codes to provide additional digital content when customers interact with physical products.
Digital fashion is challenging traditional fashion norms by
offering new, innovative experiences. It influences marketing strategies, customer engagement, and even manufacturing production methods, encouraging the industry to adapt to more circular models.
Digital fashion can be leveraged in B2B marketing by creating immersive presentations, virtual showrooms, and interactive product
visualizations. This helps businesses showcase their offerings in a dynamic and
engaging manner to potential buyers.
AR integration in B2B fashion allows buyers to virtually visualize products before making bulk purchases. This enhances the
decision-making process, reduces the need for physical samples, and improves the overall efficiency of B2B transactions.
B2B fashion brands can leverage virtual fashion showcases as a modern alternative to traditional wholesale presentations. This approach enables brands to showcase their collections to potential buyers in an
immersive and cost-effective manner.
